NYC-based arts marketer and producer

For over a decade, Sara Robillard has lead social strategy and creative execution for New York City Center’s biggest arts institutions and Broadway productions including New York City Center, Manhattan Theatre Club, Blue Man Group, Jersey Boys, Sunset Blvd. and Buena Vista Social Club. Sara’s creative work for Jaja’s African Hair Braiding and Dracula, A Comedy of Terrors was honored with Clio Awards for social media strategy and fan engagement. She has also produced original works at festivals throughout the city including NYFringe 2018. Sara earned a B.S. in Advertising, B.A. in Theatre and Dance and a minor in German from The University of Texas at Austin.

RECENT PRODUCTIONS

From A Distance

From A Distance
Poor Boys' Chorus

Poor Boys' Chorus

WORK EXPERIENCE

Freelance Producing & Digital Marketing                                    
2017-Present                                                                           

  • Developed and produced multiple new theatrical works for the New York International Fringe Festival (From a Distance), recognized by Kickstarter as one of their “Projects We Love” for innovative approach to independent production, and Broadway Bound Theater Festival (Poor Boys’ Chorus)

  • Manage creative development, timelines, budgets, and overall logistics with writers, performers, designers, and venues

  • Create effective grassroots marketing campaigns for entertainment organizations including The Theater Center, Blisspop Productions and Shades Dance Theater

AKA (Live Entertainment Advertising Agency)                 
July 2024-Dec 2025
Associate Director of Social Media

  • Serve as main point of contact and trusted advisor to Broadway producers (including the Tony Award-winning Sunset Blvd. and Buena Vista Social Club) while deftly navigating layered decision-makers in order to greenlight ambitious, high-impact creative

  • Lead both the creative and operational aspects of 8+ monthly content shoots while overseeing production budgets, shot lists, timelines, on-site execution, post-production logistics, and vendor relationships

  • Oversee talent collaboration and approval processes for high-profile projects while partnering with A-list artists such as Rachel McAdams, Nicole Scherzinger, Billy Crystal, Daniel Craig and Keanu Reeves

Serino Coyne (Live Entertainment Advertising Agency) 
Nov 2021-July 2024
Social Media Strategist                                               

  • Led Social Media department operations including development of work scopes and budgets and implementation of new project management systems to streamline studio workflows and optimize resource allocation

  • Produced social content shoots from pre-production planning through to client approval and online distribution

  • Generated 32M video views and 250K followers for an unknown Off-Broadway production in just five months through social-first video content, resulting in a sold-out run and a Silver Clio Award


New York City Center (Nonprofit Theater)                          
Oct 2016-Nov 2021
Senior Digital Marketing Manager                                               

  • Produced 100+ pieces of video and social content annually, overseeing creative development, filming, editing, and on-site coordination 

  • Implemented City Center’s first Digital Asset Management System, securing funding and establishing metadata and permissions protocols for 75+ years of archival materials

Download Resume