WORK EXPERIENCE

Associate Director of Social Media at AKA
July 2024-Present

• Lead the overall strategic vision and creative development of integrated social media campaigns for multiple Broadway shows including the Tony Award-winning Sunset Blvd. and Buena Vista Social Club

• Serve as main point of contact and trusted advisor to clients while deftly navigating layered decision-makers in order to greenlight ambitious, high-impact creative

• Translate audience insights into compelling creative briefs resulting in 500+ bespoke social assets annually

• Craft a distinctive tone, voice, and style for multiple brands, using social storytelling to deepen audience connection and cultivate dedicated fan communities.

• Lead both the creative and operational aspects of 8+ monthly shoots, producing versatile video content from casual, lo-fi styles to polished, high-end visuals.

• Oversee talent collaboration and approval processes for high-profile projects, partnering with A-list artists such as Rachel McAdams, Nicole Scherzinger, Billy Crystal, and Keanu Reeves.

• Analyze social data to inform creative strategy and audience targeting for paid social and influencer campaigns 

• Train and mentor 6-person social media team

Social Media Strategist at Serino Coyne 
Nov 2021-July 2024

• Generated 32M video views and 250K followers for an unknown Off-Broadway production in just five months through social-first video content, resulting in a sold-out run and a Silver Clio Award

• Secured a major nonprofit institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%

• Led Social Media department operations including supervision of social media managers, development of work scopes and budgets, and cross-functional integration with other internal departments

• Implemented new project management systems to streamline studio workflows and optimize resource allocation

• Analyzed social data on routine basis to produce client-facing reports on KPIs, social sentiment, digital trends and competitive analysis

Freelance Social Media Manager at Forever35 Podcast
Jan 2021-June 2022

• Rebranded the Forever35 instagram account to create a cohesive and visually-appealing aesthetic that matched the tone of the podcast

• Executed all community management including engaging with devoted listeners and coordinating cross-promoting with podcast guests

• Maintained an exceptional average engagement rate of 12%

Senior Digital Marketing Manager at New York City Center
Oct 2016-Nov 2021

• Defined a digital strategy and unique voice for New York City Center’s social media presence, resulting in 4x audience growth from 2016-2021

• Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing

• Partnered with Development department to secure funding for City Center’s first Digital Asset Management System (Xinet) to house 75+ years of archival materials

• Served as primary liaison between marketing team and web developers, resulting in a successful on-time launch of a major website redesign.

• Developed digital media campaigns to meet revenue goals through single ticket sales and Encores! subscriptions

Marketing Coordinator at Audience Rewards
Nov 2015-Oct 2016        

• Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members

• Maintained all production pages and ticket offers on the website using a custom CMS and HTML

• Managed relationships with hotel, airline, and NYC&Co partners to provide unique special-access experiences for members of all programs

PRODUCING PROJECTS

New York International Fringe Festival  2018                             
Producer From A Distance: A Song Cycle                                              

• Developed and produced a sold-out run of From A Distance: A Song Cycle by Keren Abreu at the 2018 New York International Fringe Festival

• Highlighted by Kickstarter as part of “Projects We Love”

Broadway Bound Theater Festival 2017                                     
Producer Poor Boys’ Chorus                                            

Developed and produced the world premiere of Poor Boys’ Chorus by Brian Kettler at the inaugural Broadway Bound Theater Festival