Theatrical Marketing & Content Creation
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A selection of favorite projects

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A Chorus Line: Cassie Camp

What does it take to become Cassie? Robyn Hurder explains Baayork Lee's "magic formula".


Call Me Madam:
The Music of the Ocarina

While the setting of Irving Berlins' Call Me Madam might not be a real country, the national instrument of Lichtenburg–the ocarina–is indeed a real musical instrument.


Balanchine: The City Center Years

Festival Trailer


2019-2020 Season Announcement

Utilizing the limited assets from visiting companies, I put together this highlight reel to announce City Center’s upcoming season.

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High Button Shoes: Robbins Restoration

First collaboration between New York Public Library for the Performing Arts and City Center’s Encores! series



Digital Marketing Manager | March 2019 - present
Social Media & Digital Content Associate | October 2016 - February 2019

• Define digital strategy and communication style for New York City Center’s online presence
• Responsible for the creation, implementation and evaluation of the institution’s social media calendar
• Execute over 100 pieces of compelling video content annually from conception to filming and editing
• Develop and execute digital media campaigns with an annual spend of over $500,000 to meet revenue goals and increase brand awareness
• Foster relationships with external vendors, freelancers, rights holders and advertising agencies as well as internal departments in order to identify content opportunities, integrate on-site digital technology and generally encourage “digital-first” thinking
• Oversee marketing department apprentice

FROM A DISTANCE - an original song cycle

Producer | March 2018 - December 2018

• Produced world premiere of From A Distance, an original song cycle by singer-songwriter Keren Abreu chosen to be part of FringeNYC’s re-launch season in New York City during October 2018
• Raised over $10,000


Marketing Coordinator | November 2015 - October 2016

• Curated, trafficked and coded up to 13 promotional emails weekly sent to over 800,000 members
• Primary account manager for all Met Opera and Off-Broadway productions


Account Services Intern | May 2015 - September 2015

• Created digital content in partnership with the social media team for Broadway productions including Kinky Boots, Something Rotten!, and A Gentleman’s Guide to love and Murder
• Assisted account executives with the successful completion of all print, broadcast, online, outdoor and direct mail advertisements for Broadway productions and NYC theater institutions


The University of Texas at Austin
B.S. Advertising
B.A. Theatre & Dance
International Trade & Global Studies Certificate
TedXBroadway Young Professional 2018



Digital Media Management: Tweetdeck, Sprout Social, Hootsuite, Adobe Photoshop, Google Analytics, HTML, Mailchimp, Wordfly, Tessitura
Video Production: Final Cut Pro, After Effects


Phone: 760 201 7121