SARA ROBILLARD

Theatrical Marketing & Content Creation
Contact Me sara.robillard@gmail.com
LinkedIn | Resume

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HIGHLIGHTS

A selection of favorite projects

A Chorus Line: Cassie Camp

What does it take to become Cassie? Robyn Hurder explains Baayork Lee's "magic formula". I conceptualized, shot and edited this behind-the-scenes video for City Center’s 2018 Gala Presentation.

New York City Center’s 75th Anniversary Celebration

To honor City Center’s history during the landmark 75th Anniversary Season, this was shown before many performances including the 2018 Annual Gala. I oversaw the production of this video series along with our partners at Situation.

Balanchine: The City Center Years

This festival trailer was created with footage provided by participating ballet companies and was an instrumental part of a successful digital campaign, which exceeded revenue goals.

High Button Shoes: Robbins Restoration

First collaboration between New York Public Library for the Performing Arts and City Center’s Encores! series

2019-2020 Season Announcement

Utilizing the limited assets from visiting companies, I put together this highlight reel to announce City Center’s upcoming season.

Call Me Madam: The Music of the Ocarina

While the setting of Irving Berlins' Call Me Madam might not be a real country, the national instrument of Lichtenburg–the ocarina–is indeed a real musical instrument.

SOCIAL MEDIA

Responsible for art directing this graphic which was used to announce the cast of A Chorus Line in an unexpected way while subtly paying tribute to the die-hard fans who would understand the references

Responsible for art directing this graphic which was used to announce the cast of A Chorus Line in an unexpected way while subtly paying tribute to the die-hard fans who would understand the references

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To celebrate the 25th season of City Center’s beloved Encores! program, I created a month-long series full of highlights from over 2 decades. #25DaysofEncores

To celebrate the 25th season of City Center’s beloved Encores! program, I created a month-long series full of highlights from over 2 decades. #25DaysofEncores

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Worked with stage management, company management and the City Center design team to create an appealing social media moment for cast members

Worked with stage management, company management and the City Center design team to create an appealing social media moment for cast members

Captured a rare photo of Stephen Sondheim smiling along with members of the cast and creative team for Encores! Off-Center Road Show

Captured a rare photo of Stephen Sondheim smiling along with members of the cast and creative team for Encores! Off-Center Road Show

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WORK EXPERIENCE

NEW YORK CITY CENTER

Digital Marketing Manager | March 2019 - present
Social Media & Digital Content Associate | October 2016 - February 2019

• Define digital strategy and communication style for New York City Center’s online presence
• Responsible for the creation, implementation and evaluation of the institution’s social media calendar
• Execute over 100 pieces of compelling video content annually from conception to filming and editing
• Develop and execute digital media campaigns with an annual spend of over $500,000 to meet revenue goals and increase brand awareness
• Foster relationships with external vendors, freelancers, rights holders and advertising agencies as well as internal departments in order to identify content opportunities, integrate on-site digital technology and generally encourage “digital-first” thinking
• Oversee marketing department apprentice
@NYCityCenter

FROM A DISTANCE - an original song cycle

Producer | March 2018 - December 2018

• Produced world premiere of From A Distance, an original song cycle by singer-songwriter Keren Abreu chosen to be part of FringeNYC’s re-launch season in New York City during October 2018
• Raised over $10,000

AUDIENCE REWARDS

Marketing Coordinator | November 2015 - October 2016

• Curated, trafficked and coded up to 13 promotional emails weekly sent to over 800,000 members
• Primary account manager for all Met Opera and Off-Broadway productions

SpotCo

Account Services Intern | May 2015 - September 2015

• Created digital content in partnership with the social media team for Broadway productions including Kinky Boots, Something Rotten!, and A Gentleman’s Guide to love and Murder
• Assisted account executives with the successful completion of all print, broadcast, online, outdoor and direct mail advertisements for Broadway productions and NYC theater institutions

EDUCATION

The University of Texas at Austin
B.S. Advertising
B.A. Theatre & Dance
International Trade & Global Studies Certificate
TedXBroadway Young Professional 2018

 

SKILLS

Digital Media Management: Tweetdeck, Sprout Social, Hootsuite, Adobe Photoshop, Google Analytics, HTML, Mailchimp, Wordfly, Tessitura
Video Production: Final Cut Pro, After Effects

CONTACT

Email: Sara.Robillard@gmail.com
Phone: 760 201 7121
@SaraRobillard